Songjun Luo

A photo of associate professor Songjun Luo
Titles and Organizations

Associate Professor, Systems Engineering and Operations Research, College of Engineering and Computing

 

Contact Information

Campus: Fairfax
Building: Nguyen Engineering Building
Room 2226

Biography

Songjun Luo recently joined the SEOR department to support the MSDAE Program as an associate professor. Prior to joining Mason, Luo has been with ZS Associates for 26 years. Founded in 1983, ZS is one of the world’s largest consulting firms with currently 7,000+ professionals specialized in sales and marketing issues using data-driven analytical approaches. Having joined ZS in its infancy and having been a Partner for 20 years with the firm, Luo has played several key leadership roles in the firm, including project lead, client lead, practice lead, and office lead.

Over the last 26 years at ZS, Luo has worked with over 60 clients in multiple industries such as pharmaceuticals, medical devices, insurance, media, and high-tech. He and his team routinely use statistical, simulation, and optimization methods in solving various sales and marketing problems, such as customer segmentation, pricing, forecasting, marketing-mix, sales force sizing, resource allocation, performance evaluation, incentive plan design, and sales quota setting.

Luo enjoys sharing his experience in applying analytical approaches to business problems with students. Since 2006, he has been teaching summer classes at the School of Economics and Management at the University of Chinese Academy of Sciences. Over the last few years, he has also taught short courses at other top universities in Shanghai, including Fudan University and Shanghai Jiaotong University.

Degrees

  • PhD, Management Science/Operations Research, University of Texas Austin
  • MBA, Business Management, University of Northern Iowa
  • Bachelor of Science, Mathematics, Guangxi University